Campaign Guide
Virtual Storage Platform One
Simplify your selling motion and increase your revenue with VSP One, our modern hybrid cloud data platform. VSP One is a unified platform for structured and unstructured data, from block, to file, to object, all managed by one AI-enabled software stack. This ONE platform enables you to modernize the full spectrum of customers, from midmarket refresh cycles to enterprise, mission-critical, and AI workloads.
VSP One. Proven results. Guaranteed outcomes.
VSP One gives confidence to your full spectrum of customers to modernize, backed by the trusted infrastructure they expect from Hitachi Vantara.
Proven Returns
285%
Return on investment achieved over three years.
Strong Value
$1.1M
Net present value generated from VSP One adoption.
Business Gains
$1.5M
Three-year value delivered by VSP One.
Shaping Outstanding Digital Learning Experiences with a Reliable, Easy-to-Manage Storage Platform
“When we started to evaluate vendors, we assumed that Hitachi was an enterprise solution provider that we would simply be unable to afford, but in fact nothing could have been further from the truth.”
Greg Brandenburg
VP for Information Technology & CIO, University of Mary Hardin-Baylor (UMHB)
Leader in GigaOm Radar Report for Primary Storage
The report evaluated 19 enterprise storage platforms and highlights how organizations are rethinking primary storage to support cyber resilience, AI workloads, and hybrid cloud environments.
Key value points your customers will care about include:
- Built-in cyber resilience with immutable snapshots and rapid recovery
- Unified AI-driven management through VSP 360 with API-based automation
- Cloud-native and Kubernetes-ready for modern application environments
- Scalable performance for data growth and AI workloads
- Flexible consumption models through Hitachi EverFlex
This asset is fully integrated into the VSP One Fast Start Midrange campaign, giving you a ready-to-run motion to start conversations with customers and prospects around modern storage infrastructure, while leveraging the GigaOm recognition as a strong third-party validation.
Unlock Key Strategies to Lead in the AI Era
State of Data Infrastructure Global Report 2025
Hitachi Vantara’s 2025 State of Data Infrastructure Global Report surveyed IT leaders across 15 markets to find out what separates organizations getting measurable AI ROI from those burning budget on inaccurate models. The gap is alarming — and it comes down to infrastructure maturity. Inside the report:
- A six-dimension AI infrastructure maturity model
- Why optimized organizations are 3× more likely to run AI-driven operations
- How storage strategies are shifting toward governed hybrid architectures
- Key trends shaping AI adoption
- Practical next steps for Emerging, Defined, and Optimized organizations
This asset is now fully integrated into both the VSP One Block High End and VSP One Block Midrange campaigns, giving you a powerful, research-backed conversation starter to drive infrastructure modernization and AI-readiness discussions with your customers.
From Legacy to Velocity
Five organizations—from La Molisana’s century-old pasta heritage to DestekBank’s rapid retail expansion—chose Hitachi Vantara and VSP One Block to transform and modernize their data foundation as a competitive advantage.
Read the report to discover how VSP One Block delivers outcomes, like:
- Scalability for reliable and growing AI workloads
- Built-in security with ransomware protection to ensure customer trust
- Business differentiation by adopting energy-efficient design
Now available in the VSP One Block Midrange campaign, providing you with powerful, outcome-driven proof points to support customer conversations and accelerate modernization discussions.
From Legacy to Velocity
How VSP One Customers Turned Legacy Limits into Competitive Edge
VSP One Campaigns for Partners
Drive demand with ready-to-use campaigns. We’ve made it simple to tailor your demand generation efforts around your customers’ top priorities. Choose from three integrated, co-branded campaign options, across the VSP One portfolio. Follow the quick activation steps to customize and launch complete campaigns featuring pre-built emails, landing pages, social posts, and sales enablement tools to help you generate leads faster.
Virtual Storage Platform One
High End Campaign
Help your customers meet mission-critical demands with confidence. The VSP One Block High End platform is purpose-built for the most intensive workloads of the AI era—delivering extreme performance, massive scalability and always-on resilience. VSP One Block High End enables your customers to protect their most critical data, accelerate insight and power innovation at scale.
This campaign is ideal when engaging enterprise customers managing business-critical applications, high-intensity data workflows or AI/ML deployments. It positions VSP One Block High End as Innovation’s Most Powerful Data Engine—backed by sustainability and performance guarantees to stay ahead of change.
VSP One + Brocade Gen 8
Help your customers unlock the full potential of enterprise AI with a purpose-built infrastructure solution that combines VSP One Block High End with Brocade Gen 8 SAN. This campaign enables you to capture high-value, data-intensive opportunities while standing out with a fully integrated storage and SAN approach. By leading with a unified platform, you can simplify complexity for your customers and accelerate their path to AI adoption.
Designed for performance, resilience, and future-ready security, this solution delivers up to 50M IOPS and 128 GB SAN bandwidth, along with a 100% data availability guarantee and quantum-safe, NIST-aligned protection. With unified management streamlining operations, you can move away from stitched-together environments and confidently position a solution built for the demands of enterprise AI.
Virtual Storage Platform One
Fast Start Midrange Campaign
Help your customers modernize with confidence. The Fast Start Midrange campaign gives you a simplified, value-driven path to start conversations and accelerate your sales of VSP One Block. With our customizable, ready-to-launch campaign, you can engage customers who need enterprise-class performance and reliability—without the complexity.
This campaign is ideal when targeting organizations that are modernizing storage to support new workloads, improve efficiency and prepare for long-term scalability. It highlights how VSP One Block delivers sustainability, guaranteed outcomes and a flexible foundation that evolves with your customers' business.
Campaign available in English, Spanish, Portuguese and Traditional-Chinese.
Virtual Storage Platform One
Awareness Campaign
Start the VSP One conversation. Introduce the VSP One data platform to your customer base and build early-stage interest. This campaign highlights how VSP One's simplified data infrastructure and unified management improves efficiency and delivers guaranteed outcomes across performance, cyber resilience and sustainability.
This campaign features VSP 360, VSP One Object, VSP One SDS, and Hitachi Vantara’s industry-leading guarantees. Showcase to your customers how they can modernize confidently by combining visibility, automation and service flexibility with proven reliability and performance assurance. Educate your customers, spark their curiosity and position VSP One as the foundation for modernization.
"Based on Hitachi Vantara’s track record with enterprise storage, the VSP One platform will be a solution that customers will be able to leverage for a long time. The platform can scale and support the customer’s strategies regardless of data type, performance need, or location.”
Alex Theodore, Edge Solutions
VSP One High End Enablement Resources
451 Research Pathfinder Report
Learn how modern mission-critical storage can help your customers stay ahead of rising data demands, reduce costs, and strengthen resilience.
VSP One Block High End Explainer Video
Innovation runs on data. Watch this explainer video to see how your customers can accelerate without limitations.
Top 10 Reasons Why: VSP One Block High End
Discover the top 10 ways VSP One Block High End empowers enterprise innovation without disrupting hardware upgrades.
VSP One Block High End Sales Quick Reference🔒
Equip your sales conversations with this quick-reference guide to VSP One Block High End.
VSP One Block High End Sales Playbook 🔒
Empower your sales teams with the insights, competitive differentiators, and proven sales motions they need to win with VSP One Block High End.
VSP One Block High End Battlecards 🔒
Access battlecards that help you position VSP One Block High End in competitive opportunities against Dell, HPE, Huawei, IBM, NetApp and Pure.
Explore More VSP One Resources
Virtual Storage Platform One Guarantees
Comprehensive assurance through robust SLAs and guaranteed impact.
Unlock Simpler Data Management with VSP 360
Join Hitachi Vantara and StoneCreek Technologies to learn how VSP 360 is transforming data management.
VSP One Block: Quick and easy installation
You can install VSP One Block in just 30 minutes or less. In this video, we walk you through the simple steps of the installation process.