Customer Advocacy

Let's Celebrate Our Joint Success! Partner with the Hitachi Vantara Customer Advocacy Program to spotlight your customers’ achievements. We’ve made it easier than ever with a new campaign designed for you—complete with ready-to-send emails to your Hitachi Vantara customers.

What is the Hitachi Vantara Customer Advocacy Program for Partners?

Everyone Loves a Great Success Story. The Hitachi Vantara Customer Advocacy Program for Partners helps bring your customer wins to life. The Customer Advocacy Program for Partners gives you the opportunity to showcase the strategies and proven practices your customers have developed to move from data-rich to data-driven. It’s easy to become a Hitachi Vantara Partner Advocate! As part of allowing us to interview your customer and share their experience with our global audience, we will develop compelling and professionally produced assets focused on their unique story. You will be able to leverage these complimentary co-branded materials and opportunities to raise your professional profile, promote your successful partnership with Hitachi and strengthen your relationships with your customers!

Become an Advocate

Nominate a customer to participate in the creation of a customer success story that shares their experiences of working with Hitachi Vantara and you to spotlight our mutual success!



Promote Success Story Program

Promote the benefits of the Hitachi Vantara Customer Advocacy Program with this ready-to-use campaign. Encourage customers to share their success stories while highlighting the value of participating in the program.


Global Partner Incentive Program

Turn customer success into rewards. Eligible global partner sellers can earn $1,500 USD for each published customer success story. Help your customers share their success while gaining recognition and strengthening your partnership with Hitachi Vantara.

Shaping Outstanding Digital Learning Experiences with a Reliable, Easy-to-Manage Storage Platform

“When we started to evaluate vendors, we assumed that Hitachi was an enterprise solution provider that we would simply be unable to afford, but in fact nothing could have been further from the truth.”

Greg Brandenburg

VP for Information Technology & CIO, University of Mary Hardin-Baylor (UMHB)

Customer Stories

Here's How it Works


Why Should I Participate?

We’re not successful if you’re not successful. The Hitachi Vantara Customer Partner Advocacy Program gives you a venue to showcase your customers’ success–whether it’s their own achievement, their team’s, or their organization’s. It provides customers and partners like you with a variety of opportunities to demonstrate your leadership and innovation in your industry.


Do My Customers Have to Be a Public Reference to Enjoy the Benefits?

No, customers do not have to share their story publicly. The program is designed to provide opportunities that fit their personal comfort level as well as their corporate policies. We provide many opportunities to participate in non-public activities, such as networking events, to allow them to participate and take advantage of the program.


How Do Your Customers Become Part of the Program?

To get started, contact your Partner Marketing Manager or the Advocacy Team at the email to the right and one of our reference managers will reach out to you to gain a general understanding of the organization, the key challenges in the business and industry, and the results achieved with Hitachi Vantara and the Partner. We will get you and your customers' perspective on what motivates them, ensuring we offer the right opportunities to meet their personal and organizational goals.



How Does it Work?

Our program ensures that your customer is comfortable with the way their story is developed and shared. Hitachi Vantara’s customer advocacy team respects your customers’ time and privacy. We recognize that their organization may have certain restrictions in place and we work with them to determine the best level of participation—with a focus on activities that benefit you and your customer the most.


How Do My Customers Benefit From Sharing Their Story?

When your customers participate in the customer advocacy program they can:

  • Network at exclusive events with their peers, industry leaders, and Hitachi Vantara executives.
  • Receive invitations to speak at leading global industry conferences as a thought leader.
  • Showcase their organization’s achievements, and their company brand.


Get Started Today:

Nominate your customers today: CustomerReferencePro@hitachivantara.com
Reach out to your Partner Account Manager or Jennifer Schmitz, Senior Customer Advocacy Manager at CustomerReferencePro@hitachivantara.com with any questions.

Advocacy Opportunities

Resources & Insights

The Power of One

Hitachi Virtual Storage Platform One ensures that your data is simplified, secure, and sustainable while optimized for performance, no matter where it resides. With VSP One, you can stay ahead of explosive data growth, eliminate data silos, and gain unified control, giving your business the agility it needs to thrive in a data-driven world.

Data Modernization

& Resilience

One platform. Zero guesswork.

Help your customers consolidate storage silos, automate operations, and build provable resilience — all from a single platform. With Hitachi Vantara, you can deliver a unified data foundation backed by SLAs for performance, continuity, and compliance.

Sales Resources

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at sollicitudin dui. Fusce aliquet tincidunt mauris. 

451 Research Pathfinder Report

​​​​​​​

Learn how modern mission-critical storage can help your customers stay ahead of rising data demands, reduce costs, and strengthen resilience.

VSP One Block High End Explainer Video

Innovation runs on data. Watch this explainer video to see how your customers can accelerate without limitations. 

Top 10 Reasons Why: VSP One Block High End

Discover the top 10 ways VSP One Block High End empowers enterprise innovation without disrupting hardware upgrades. 


Data Modernization & Resilience Campaigns

Provable resilience. Help your customers modernize their foundation and deliver predictable,

SLA-backed outcomes across hybrid environments.