Customer Advocacy
Let's Celebrate Our Joint Success! Partner with the Hitachi Vantara Customer Advocacy Program to spotlight your customers’ achievements. We’ve made it easier than ever with a new campaign designed for you—complete with ready-to-send emails to your Hitachi Vantara customers.

What is the Hitachi Vantara Customer Advocacy Program for Partners?
Everyone Loves a Great Success Story. The Hitachi Vantara Customer Advocacy Program for Partners helps bring your customer wins to life. The Customer Advocacy Program for Partners gives you the opportunity to showcase the strategies and proven practices your customers have developed to move from data-rich to data-driven. It’s easy to become a Hitachi Vantara Partner Advocate! As part of allowing us to interview your customer and share their experience with our global audience, we will develop compelling and professionally produced assets focused on their unique story. You will be able to leverage these complimentary co-branded materials and opportunities to raise your professional profile, promote your successful partnership with Hitachi and strengthen your relationships with your customers!
Become an Advocate
Nominate a customer to participate in the creation of a customer success story that shares their experiences of working with Hitachi Vantara and you to spotlight our mutual success!
Promote Success Story Program
Promote the benefits of the Hitachi Vantara Customer Advocacy Program with this ready-to-use campaign. Encourage customers to share their success stories while highlighting the value of participating in the program.
Global Partner Incentive Program
Turn customer success into rewards. Eligible global partner sellers can earn $1,500 USD for each published customer success story. Help your customers share their success while gaining recognition and strengthening your partnership with Hitachi Vantara.
Shaping Outstanding Digital Learning Experiences with a Reliable, Easy-to-Manage Storage Platform
“When we started to evaluate vendors, we assumed that Hitachi was an enterprise solution provider that we would simply be unable to afford, but in fact nothing could have been further from the truth.”
Greg Brandenburg
VP for Information Technology & CIO, University of Mary Hardin-Baylor (UMHB)
Customer Stories
“Hitachi Vantara is constantly evolving and improving their solutions, which in turn supports the growth of our own digital capabilities. We trust Hitachi’s technology and people to deliver for Banorte for years to come.”
Jorge Ortega, Senior Specialist – Managed IT Services, Banorte
“We estimate that we can now recover our production systems around 80% faster. And when we finish deploying the necessary compute at our secondary site, we’ll be able to restore our services instantly.”
Darren Chapman Infrastructure Development Manager, University of Kent
“Sustainability was an important factor in our selection of VSP One Block. Although the energy consumption of our data center is relatively low compared to our manufacturing operations, we are keen to implement eco-friendly IT solutions. The energy-efficient VSP One Block aligns perfectly with our vision.”
Maurizio Maio Chief Information Officer, La Molisana
“Hitachi Vantara provides reliable, large-scale storage-on-demand services with all-flash deployment.”
Manager, Data Storage, BMW Group
“We were amazed by the speed of the migration. Hitachi and Netability deserve credit for making it so easy to move our data, without downtime or disruption to our business.”
Antonio Adorno, IT Manager, FarmaMondo
Here's How it Works
We’re not successful if you’re not successful. The Hitachi Vantara Customer Partner Advocacy Program gives you a venue to showcase your customers’ success–whether it’s their own achievement, their team’s, or their organization’s. It provides customers and partners like you with a variety of opportunities to demonstrate your leadership and innovation in your industry.
No, customers do not have to share their story publicly. The program is designed to provide opportunities that fit their personal comfort level as well as their corporate policies. We provide many opportunities to participate in non-public activities, such as networking events, to allow them to participate and take advantage of the program.
To get started, contact your Partner Marketing Manager or the Advocacy Team at the email to the right and one of our reference managers will reach out to you to gain a general understanding of the organization, the key challenges in the business and industry, and the results achieved with Hitachi Vantara and the Partner. We will get you and your customers' perspective on what motivates them, ensuring we offer the right opportunities to meet their personal and organizational goals.
Our program ensures that your customer is comfortable with the way their story is developed and shared. Hitachi Vantara’s customer advocacy team respects your customers’ time and privacy. We recognize that their organization may have certain restrictions in place and we work with them to determine the best level of participation—with a focus on activities that benefit you and your customer the most.
When your customers participate in the customer advocacy program they can:
Nominate your customers today: CustomerReferencePro@hitachivantara.com
Reach out to your Partner Account Manager or Jennifer Schmitz, Senior Customer Advocacy Manager at CustomerReferencePro@hitachivantara.com with any questions.
Advocacy Opportunities